About Us

Fendi, an Italian extravagance style house, was set up in 1918 by Adele Casagrande who, was a young lady just 20 years of age. The house started as a hide and cowhide shop situated in focal Rome, in Via del Plebiscito. Adele wedded Edoardo Fendi in 1925, and they chose to change the name of the business to Fendi. The pair lived over the shop and ran it well indeed. Their five little girls were completely conceived there.

By 1965, one sister assumed control over the business and chose to grow. Her first move was to recruit Karl Lagerfeld. Adele was as yet the matron, and the sister needed to regard her desires. Largerfeld, in any case, planned the house logo, the now well known twofold F fun hide logo. 1965 was additionally the year the Fendi signature logo canvas print previously showed up.

The principle items were still hide and cowhide, and in 1969 the primary prepared to wear hide line seemed to join the specially crafted ones. The house truly shot to acclaim when Sophia Loren was included in the April 1972 Vogue with her Fendi calfskin sacks. She guaranteed they were her top pick and that some had been uniquely made for her.

Following that appearance, Fendi hides and packs began seeming worn by celebrated models and entertainers, remembering an appearance for Luchino Visconti’s film ­Conversation Piece. In 1977, the house extended to incorporate attire other than hide to incredible achievement. In 1985, the house commended its 60th commemoration and a fourth of a century with Karl Lagerfeld by dispatching a scent at a show in the Rome’s National Gallery of Modern workmanship.

In 1997, Silvia Venturini Fendi, who had become the top of the calfskin merchandise and frill area in the earlier year, dispatched the roll pack. This sack turned into the most celebrated and unmistakable Fendi Designer pack. The name gets from the sack’s shape, long and thin so that, much the same as its namesake, it very well may be cuddled under the armpit.

The roll isn’t the last renowned Fendi pack. In 2006, Lagerfeld planned the “hyper female” B. Fendi. In 2007 the extreme Voodoo sack was dispatched, It was made of either plumes or fleece. That was likewise the year when the house organized the main design show to date on the Great Wall of China. The show highlighted 88 models, half from China and the other half from the remainder of the world, on a 88 meter catwalk. The explanation behind the quite certain numbers are that the Chinese consider the to be 8 as a good for one.